Digital media and films help us envision a better world; how we produce this content should do the same. As industry veterans, we’ve seen the significant impact of the advertising film industry on the environment—from the carbon emissions produced during filming to the waste generated by productions. That's why our team is passionate about sustainability. Our founder and CEO, Emily Plunkett Fleischer, is also the US Director of We Are AdGreen and Maidstone is a proud member of Green the Bid’s Advisory Board, a framework for sustainable commercial production. Building on our extensive experience, we offer clients green production consulting and sustainable film consulting to reduce the carbon footprint of every project. 

In pursuit of the advertising industry’s goal to achieve net zero emissions by 2030, we ensure productions adhere to high standards of sustainability—or, as we call it, “compassionate compliance.” Compassionate compliance goes beyond what’s expected and executes productions with eco-friendly practices, all while keeping costs and quality of execution in mind. 

Here are a few examples of how we partner with environmentally conscious production companies to lower the environmental impact of every project:

• Green Production Protocol: Set green production protocols for all projects and collaborate with agencies and production companies during the pre-bid process to communicate the job’s protocols.

• Sustainable Sourcing: Focus on sustainable sourcing of supplies, equipment, food and beverages, and more. 

• Waste Reduction: Achieve waste reduction by using labeled and reusable food and beverage supplies, placing recycling and compost bins on set, donating sets to be reused, and more. 

We’ve seen first-hand that you don’t have to compromise quality or budget to reduce your carbon footprint. And, most importantly, we know that sustainability is not a one-size-fits-all approach. We’re here to help you meet your sustainability goals by developing a green production strategy that aligns with your goals, and ultimately, leaves the world better than we found it.